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Press Pass 2004

Official Ford F-150 Release for 2004: Ford's "reinvents" the Truck
By Ford Media
Sep 16, 2003, 23:06 PST
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F-Series has been America’s best-selling truck for 26 years. Now, as it celebrates more than 85 years of truck experience and 55 years of legendary F-Series accomplishments, Ford is again redefining America’s truck.


The all-new 2004 F-150 now offers the industry’s widest variety of body and trim configurations.  Customers can specify the pickup box according to load length and box style.  All cab configurations – Regular Cab, SuperCab and SuperCrew – now feature four doors for ease of access.  Regular Cab and SuperCab models have a passenger compartment that is six inches longer, providing more space inside for occupants and their gear. 


Each of the F-150 cargo boxes – in 5.5-,  6.5- and 8-foot lengths – is more than 2 inches deeper than before, increasing usable volume. The more “garageable” F-150 SuperCab 5.5-foot box is a new offering and a full-size pickup truck exclusive. Two different box styles, Flareside and Styleside, are available.  Tailgates for both box designs incorporate Ford’s new Tailgate Assist, a segment-exclusive feature that reduces opening and closing efforts.


The new F-150’s fully boxed frame is approximately nine times stiffer torsionally than its predecessor, providing the foundation for improved durability, driving dynamics and ride refinement and quietness.  The rear suspension places the shocks outboard of the frame rails for the first time, allowing more precise tuning and improving ride and handling.  Wider leaf springs increase the suspension’s resistance to side loads, for increased control.

The 2004 F-150 is manufactured in Norfolk, Va.; Kansas City, Mo.; and beginning in 2004, at the new Dearborn Truck Plant now under construction at the legendary Ford Rouge Center in Dearborn, Mich. 



Design and Equipment

The 2004 F-150 is available in five distinct series: XL, STX, XLT, FX4 and Lariat. Its new exterior features a bolder front-end design, more vertical tumblehome (the inward bow of the side windows), Ford’s signature stepped-down beltline and a wider stance.  The 2004 F-150 interior reflects Ford’s attention to detail and provides enhanced occupant comfort, reduced interior noise and more feature content.


Each series features a two-tone instrument panel.  Three different instrument cluster designs combine with other elements to give each series a distinctive look.  The new F-150 interior introduces a flow-through center console, giving customers the option of two captain’s chairs with a floor shifter on FX4 and Lariat models. 


The new F-150 marks the debut of an industry-first modular overhead rail system that allows owners to customize interior storage options to suit their individual needs.  It is standard equipment on XLT, FX4 and Lariat SuperCab and SuperCrew models.




The new F-150 offers two engine choices. The all-new 5.4-liter, 3-valve Triton™ V-8 engine delivers 300 horsepower at 5,000 rpm and 365 foot-pounds of torque at 3,750 rpm.  The all-new, aluminum cylinder heads feature two intake valves and one exhaust valve per cylinder for 24 valves in total – and an improved cast-iron block built on Ford’s proven modular V-8 engine platform.  This is Ford’s first modular V-8 to use variable cam timing.  Matched to the new 5.4-liter, 3-valve Triton™ V-8 is a new 4R75E four-speed automatic transmission. 


The 4.6-liter Triton™ V-8 achieves 231 horsepower at 4,750 rpm and 293 foot-pounds of torque at 3,500 rpm.  It has two valves per cylinder and a cast iron block. 


It uses an upgraded version of Ford’s 4R70E four-speed automatic transmission with improved shifting controls for smoother performance.


New on both the 5.4-liter and 4.6-liter engines is a segment-first torque-based electronic throttle control that uses driver input from the accelerator pedal to actively modulate the torque at the drive wheels. With a maximum tow rating of 9,500 pounds and maximum payload capacity of 2,900 pounds, the new F-150 is the most capable full-size pickup under 8,500 GVWR. 




The new F-150 helps protect its occupants with a structure designed to absorb crash energy and dissipate it before it can reach the reinforced passenger compartment. 


The 2004 F-150 has been designed to meet the new Federal Motor Vehicle Safety Standard (FMVSS) 208, which regulates air bag, as well as offset crash performance.  Its portfolio of safety features now includes the Ford Personal Safety System™ and new occupant sensing technology that helps tailor air bag response to specific situations.  A complete list of safety features is available on page 140.





Major Equipment and Options

Among the key features, by series are:

XL:  Rear access doors on Regular Cab, AM/FM radio with clock, 40/20/40 split front bench seat, 17-inch gray styled-steel wheels, air conditioning, tilt steering wheel and lockable tailgate.


STX adds: AM/FM stereo with single CD, 17-inch cast aluminum wheels and optional AM/FM stereo/six-disc in-dash CD changer with audiophile sound system.


XLT adds: Overhead rail storage system, premium cloth seating , power windows, 17-inch cast aluminum wheels, power mirrors, remote entry key fob and optional driver’s side keypad, autolamp, delayed accessory power, outside temperature/compass display, speed control, optional AM/FM stereo with six-disc in-dash CD changer, optional power-sliding rear window, optional power moonroof and optional defrosting rear window.


FX4 adds: Unique interior palette with leather-wrapped steering wheel, metallic trim and aircraft-inspired instrument cluster, standard driver’s side keypad, standard 17-inch machined aluminum wheels or optional 18-inch machined cast aluminum wheels and optional sporty cloth or leather-trimmed caption’s chairs with flow-through console and floor shifter.


Lariat adds: Unique interior palette with leather-wrapped steering wheel, simulated woodgrain trim, and unique instrument cluster, leather 40/20/40 split bench seat, AM/FM stereo with cassette and single CD, 18-inch bright aluminum wheels, in-dash message center, steering wheel audio/climate controls, electronic automatic climate control with integrated optional heated seats, deluxe mirror package, power-adjustable pedals and optional leather captain’s chairs with flow-through console and floor shifter.




Ergonomics, the study of how humans interact with machines, was an important facet of the development of the new F-150.  Reflecting consumer demand for ease of access for people and cargo, Regular Cab models (pictured) feature new, class-exclusive rear access doors that open up new stowage possibilities behind the seat. 


The rear doors on the popular SuperCab models are opened by a single, double-acting handle that replaces the current F-150’s inner and outer handles.  The new handle is easily reached and operated by the occupants of the rear seat and can be pulled in either direction, from outside or inside the cab, to open the door.  A special lockout disables the handle unless the front door is also open.


Some features, like the front-end design, have both ergonomic and stylistic advantages.  Attaching the grille to the hood promotes better panel fit and gives people of shorter stature a convenient way to pull the hood closed after topping up the washer fluid.


New for 2004

• All-new chassis with fully boxed frame

• All cab configurations now feature four doors for ease of access

• Regular Cab models now feature class-exclusive rear access doors

• All-new 5.4-liter 3-valve Triton™ V-8; improved 4.6-liter Triton™ V-8

• Five distinct series offerings – XL, STX, XLT, FX4 and Lariat

• Unique interiors developed for

   each series

• Optional flow-through center console with floor shifter

• New SuperCab 5.5’ box is a full-size pickup truck exclusive 

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