Yes it's true and now every Alfa Romeo fan around the world has been given a special Christmas gift. That gift is the news that the Brera will go into production. Along with ITALDESIGN being given on of the great plum's of historical importance. Having Giugiaro designing ALfa's has got to produce excitement in to the ALFA's marketing and sales potential around the world. So we at MSC are proud to see what is a win-win situation for ALFA and consumers. Will any of these new models ever see the north american market, now one know at this time. Oru special thanks to our good friends at ITAL for allow MSC to share this special feature with our readers. Special thanks to Mr.Bay at ITAL allowing MSC to release direct to our readers just in time for Christmas.

ITALDESIGN – GIUGIARO GROUP – 2002 BOLOGNA MOTOR SHOW

At the Bologna Motor Show, Eng. Bandiera, Chairman of the Alfa Romeo Business Unit, called a Press Conference on Friday, 6 December 2002 at 2 p.m., at the Alfa Romeo stand in order to inform the Press and Sector operators of the collaboration agreement entered into with Italdesign Giugiaro.

Calling to his side Giorgetto Giugiaro, Eng. Bandiera broke the news that a collaboration agreement had been sealed recently between Alfa Romeo and Italdesign. As ever, the search for distinction and individual style gives Alfa Romeo that strategic competitive advantage. And, as ever, Giugiaro unlocked with originality and innovation the proverbial values of the Marque.

Assigned to Giugiaro, therefore, the task of preparing the upcoming 939 model family earmarked to replace, as from 2005, the ongoing Alfa Romeo 156. Other than a sedan, encompassed within this model family will be a sports wagon, a two-seater convertible sports car and a 2+2 coupé® 

Eng. Bandiera also touched upon the styling contribution driven through by Giugiaro in the realization of the ongoing 156 model.

In front of the Brera concept car on display at the Alfa Romeo stand at the Motor Show, Eng. Bandiera announced the decision taken to produce the coupé ´hat stirred so much excitement and arresting acclaim following its debut at the Italdesign Giugiaro stand at the Geneva International Car Show in 2002.

Recalling the early days of his career, Giorgetto Giugiaro declared:

“From the onset, my career trail blazed under the wing of the Alfa Romeo brand insofar as, having responsibility for the Carrozzeria Bertone Styling Center, I designed the Alfa Romeo 2000 and 2600 Sprint and the Giulia Gt in 1960. Retracing the past, my independent company, Italdesign Giugiaro, saw inception as a result of the first major contract awarded in 1967/68 to me and my technology partner, Aldo Mantovani: the Alfasud project, a contract focused around styling, development, production method and support in the realization of molds, equipment and production launch at the new Pomigliano d’Arco manufacturing facilities. Since then, I have created a number of prototypes echoing a new interpretation of the unmistakeable Alfa Romeo appeal, mechanics and distinctive grille. I must admit that only in more recent years I have learnt to appreciate the image-driving and timeless personality that is this Marque and that is reflected and borne out in later generation models.

My relationship with Alfa continues to be focused around a design signature for a great brand, welded more closely together and rewarded by the reciprocal esteem and intent to carry forward and extend our collaboration to other models currently under development.

At the time of writing, Italdesign Giugiaro employs more than 1,100 people and provides engineering, prototype construction and testing services, helping enterprises and corporations around the globe to develop upscale products, delivering expressive, leading-edge design, fine-tuned handling, refinement and style when assigned to the Company throughout the project bandwidth. We are proud and honoured that Alfa Romeo has offered us this intriguing task to which we will steer unrelenting commitment. “

Moncalieri, Italy  December 9, 2002

Editorial Comments: L.Marvin

Now after reading this statement it should be very clear to any "MSC"  reader, that ITAL is about to show the world, what may be a new level of greatness.  So we will be covering every new creation, from each step of the ALFA relationship.