Adjacent to the dealership Ferrari will open the first official Ferrari Store in North America. Located within the hotel as part of a collection of upscale retailers, the 3,500 square foot (325 square meters) facility will exclusively offer the full range of original Ferrari products, including racing memorabilia, clothing, leather goods, high quality time pieces, scale models, toys and sports goods. Items have a universal appeal, ideal for customers of the marque, the general public, fans and children - who have an entire area set aside for products just for them. Apart from a place to buy, the idea is that the Store will become a meeting point for all fans and enthusiasts of the Prancing Horse from around the world.
The Las Vegas Ferrari Store follows other locations recently opened around the globe, the most recent being in Rome and Shanghai in China. The first store was opened in the Spring of 2003 just across from the historic Ferrari Factory in Maranello, Italy. Other locations are in the Bologna and Milano-Malpensa airports in Italy.
Technology and reminders of past successes mean that visitors can immerse themselves in the most exciting moments of the company's history. Also on display are parts of the Granturismo cars, including full engines and other elements of Ferrari design.
The Store is unusual in that it is an innovative commercial space, one that has been planned to become a point of reference for all Prancing Horse fans. Inside over one thousand articles will be on display which will appeal to the whole range of Ferrari fans, from the youngest to those who have memories of Ferrari from decades past.
UnitedAuto, under Chairman Roger Penske, is the second largest publicly traded automotive retailer in the United States based on total revenues. UnitedAuto, as of September 30, 2004, has pursued a strategy based on internal growth from its existing dealerships, as well as from strategic acquisitions, operates 145 franchises in the United States and 101 franchises internationally, primarily in the United Kingdom. UnitedAuto dealerships sell new and used vehicles, and market a complete line of after-market automotive products and services. In addition to the Las Vegas retail store, UnitedAuto has six other Ferrari Maserati dealerships across the United States. Wynn Resorts