Auto Shows
Fuore Brings Spanish Flair to Automotive Design
By Fuore Design International, photos by Fuore
Jan 1, 2004, 22:37 PST



FUORE DESIGN International was founded three years ago in Barcelona. The studio designs cars, boats, furniture, and consumer electronics. 25 employees from 8 nations carry out product and brand design projects.


Formula XF10 – A Touch of Grand Prix




Be it in the animal kingdom or in the urban jungle: the jaguar stands for elegance, matched with power and intelligence. Characteristics that add to the sovereignty with which these automotive felines command respect on all roads. These values formed the inspiration for FUORE DESIGN’s design study: the XF 10, to be revealed on the Barcelona Motor Show at the end of April.



The FUORE DESIGN team, above all Erwin Himmel, have developed a racy sports car: driven by the sporting spectacle of the Grand Prix world, and the great English make’s traditional values. The XF 10’s presence leaves no room for doubt: Surrounded by the scent of Formula One. A two-seater, given, but unmistakably demanding nonetheless.


Pure power, dynamism added, exclusively clothed: a creation that is perfect for the exclusive followers of fast and beautiful legends. 


The X is a tribute to the legendary two-seaters that made their way from Coventry to the most beautiful boulevards of the world in the 50’s. The F points to the idea’s origins– Formula One, and the concluding 10 is a reference to the car’s 10 cylinders – the configuration of the engine common to Formula One.



Erwin Himmel, initiator of the XF 10 design study, was fully aware of the goal before even the first stroke: “The technical nature of Formula One had to find clear expression in the form of the car and be accentuated through unmistakable performance. Also: Performance that builds on a history of success is much more credible. It is a virtue that also implies the highest demands on safety. With the XF 10 we have designed ourselves a dream car.”



The XF 10, a two-seated sports car equipped with a 10-cylinder engine, 4 valves/cylinder, DOHC, 7000 cc and 640 HP, raises expectations with excellent projected performance data: 0 to 62 mp/h in 3.8 seconds. Top speeds should lie at around 210 mp/h, should speed not be limited.



The dimensions: 4.55 metres long, 1.98 metres wide and 121 centimetres low. The total package weighs in at 1350 kg. Conceived in Barcelona by FUORE DESIGN, built in Turin by Modarte. In the capable hands of Stefano Ardagna, one of the most prominent Italian prototype constructors, the company put the XF 10 on the road and honed it to perfection for the show.



Erwin Leo Himmel



Currículum vitae



“Design is his passion – Visions are his driving force”





1956 in Graz, Austria





Graduated from the Graz Technical School

Studied architecture at the University of Graz

“Master of Design” at the Royal College of Arts in London, 1982





Audi AG, Ingolstadt, from 1982 to 1994


Designer responsible for virtually the entire range of models in the late 1980s, such as the Audi 100, Audi 80 Avant, Audi 100 Avant, Audi V8, Audi Coupé and Audi Cabriolet. Also the Audi quattro Spyder, the highlight at the Frankfurt IAA of 1991. Manager of Audi’s Munich-based design studio.


Design Centre Europe, Sitges (Barcelona), from 1995 to 1999


Chief designer of the first external design studio of the Volkswagen Group in Europe. Responsible for alternative design proposals for all brands of the Volkswagen Group.


The Audi RS 4 and Volkswagen Touareg are the latest models to have entered series production. The show cars SEAT Bolero and SEAT Formula celebrated their premiere at the 1998 and 1999 Geneva Automobile Salon respectively.


The newly developed SEAT brand identity found expression in the SEAT Ibiza, the SEAT Leon and the new SEAT trademark.


FUORE DESIGN International, Barcelona, since 2000


Founded an independent, international studio for automobile, industrial and corporate design. The 25-strong team from eight different countries specialises in product and brand design.


FUORE DESIGN serves an international client base that is accustomed to strictest confidentiality.

Long-term, strategic relationships exist with Mitsubishi, Panasonic and Subaru.



Fields of business:


Automobiles, motor yachts, passenger transport by land and air, household appliances, consumer electronics and furniture. FUORE DESIGN supplies alternative solutions for series products and new product concepts, as well as positioning brands, product portfolios and corporate design.



Personal dedication:


Guest professor at the College of Industrial Design in Graz (2001).

Curator of “Auto Art”, a unique exhibition of show cars in Graz, the European Capital of Culture 2003.  


© Copyright 2001 by